‘Let it go, let it go.’ How many times have you heard those three little words in the last years? If your answer is never, then you missed the Frozen-mania. Released in 2013, the Disney film has known an incredible success worldwide. Indeed, Frozen is now the ninth highest-grossing film, just before the Minions. Disney has even confirmed that there will be a sequel.
The theatrical triumph of Frozen has impressively spread through the cultural life. This cultural assault has taken various forms. Here are some examples: more and more new-borns are named after the character of Elsa; video games featuring characters from the film have been released; Frozen products, such as figurines, mugs and towels have profitably invaded shops; and our company, Festive, has created a range of decorations based on the franchise, which has been a real success.
The Frozen–mania has well and truly developed in our society, and many reasons can be given to explain this global phenomenon. Here are some:
- The catchy songs
The Frozen soundtrack is unanimously liked by the young public. The majority of the songs featured in the film are highly memorable. Once they are in your mind, they rarely leave. This is the case of the epic ‘Let it go’ which could be heard everywhere in 2014 and 2015. The screenwriter of the animated film, Jennifer Lee, even apologised to parents forced to listen to the hit sung by their children.
- The large range of characters
Frozen revolves around characters with very different personality traits, giving children the opportunity to identify with at least one character. Whilst boys might not feel very close to Elsa or Anna, they are likely recognise themselves in Kristoff, the solitary iceman. This large cast also urges children to engage in role-plays.
- Sisterhood and feminism
By focusing on the tumultuous but unbreakable relationship between Elsa and Anna, Frozen adroitly shows that family should always come first. The film also advocates endless support and loyalty between siblings, which is a positive message for young children who tend to imitate the behaviour of their favourite characters.
Frozen, through its two main characters, Elsa and Anna, conveys important feminist ideologies. Whilst the elder sister is depicted as an independent and powerful individual, the younger sister is portrayed as a brave and smart woman. By undermining traditional stereotypes usually associated with femininity, both princesses are good role models for girls.
- The humour
Humour is omnipresent in the film. Olaf, the adorable and irreverent snowman accompanying Anna on her captivating adventures has the extraordinary ability to make viewers laugh with his silly desire to live during summer. Also, the brief romance between Anna and Franz is explicitly mocked. Anna’s feelings, which appear out of the blue, are hilariously questioned by Elsa and Kristoff who do not believe in love at first sight.
- Elaborated plot with enjoyable twists
The plot of Frozen is engaging and full of twists. Suspense is kept until the very end and nobody can predict how events will turn. Huge revelations are made throughout the film. Frozen does not deliver a simple plot and dares challenging its young public with a complex content. For example, whereas Elsa appears to be the villain at the start, she actually turns out to be a lost girl with low self-confidence who is trying to fit in society.
Frozen advent calendar (P009009)
2 asstd Frozen large signs (P009014)
Frozen decoupage tree topper (P009005)
Plus & satin printed Elsa and Anna stocking (P009011)
Printed decoupage Olaf (P005109)
Printed decoupage Frozen characters (P009071)