End of November 2016, BBC News journalist, Elise Wicker, came to Festive Productions and cheerfully discovered our tinsel factory. There, she had the opportunity to meet our tinsel expert, Jason Poulsom, who explained her how the shiny must-have is made.
Elise found out that our high-quality tinsel is made from metallised PVC. Imported from China, the special and twinkling material, coming in 128 different colours, is cut into thin bands before getting attached to a sturdy wire thanks to our state-of-the-art machines, working similarly as candy-floss makers. Each tinsel piece measures 24 metres and their thickness varies between 25mm and 250mm.
Festive Productions is the largest tinsel manufacturer in the UK with an average of 12.5 million of metres produced per year.
Elise also learnt that tinsel does not travel well from abroad. Therefore, making tinsel in Britain guarantees higher quality. Indeed, besides being environmentally-friendly, tinsel made in the UK is less likely to flatten or get damaged as it is not shipped in hot containers.
In BBC short-video, slow motion images wonderfully reveal the mesmerising aspect of our sparkly and colourful tinsel.